It has always been the case that during bad economic times shoppers get the best holiday deals, and this has certainly been proven true this year, as intense black friday pricing deals rolled into Black Saturday and Black Sunday deals, as many shoppers were not willing to put up with jam packed malls on Black Friday. This year, Cyber Monday has played a bigger role, with online retailers taking advantage of their lower overhead to outdo traditional retailers with record breaking sales set to begin in the early morning hours on Monday. Shoppers are likely to find prices discounted 50% or more, especially if they find additional online coupons which are all over the internet and can be found with a simple mouse click.
Retailers like Best Buy and Dell are gearing up for the increased internet traffic brought in by cyber monday, and both retailers have promised consumers that their sites will be up and working come monday morning, and will be able to handle the huge amounts of traffic that experts expect. Dell in particular has gotten extremely aggressive with its cyber monday pricing given lackluster sales in the consumer sector this year, and hopes to be able to lure consumers into purchasing new computers.
WalMart and KMart are also offering deep discounts via their online stores, and are even battling amongst each other to offer the best deals, something which certainly happened in previous years, but were not accompanied by huge warring marketing campaigns.
Retailers catering to the under 35 crowd like True Religion and others have bought up huge swaths of ads on Facebook hoping to attract attention from younger consumers who inevitably provide detailed holiday wish lists to their parents, who might be holding back for themselves, but will likely indulge their kids.